Moris Rent a Car
Client: Moris Rent a Car
Services: Branding & Visual Identity / Website Design & Development / Digital Marketing
Years: 2024
Web Design & Development
As an agency specialising in digital solutions, our primary goal was to create a seamless experience that reflected the Moris Rent a Car's brand values while meeting the practical needs of its users - renting vehicles.
The result was a responsive, visually appealing, and easily navigable website that can effortlessly handle complex functionalities such as booking systems and customer inquiries.
Of course, our custom-built CMS goes along with it, with the entire reservation system integrated for the client to manage easily from the inside. On the outside, the simple yet powerful and intuitive UX makes the customer’s journey seamless all the way through the checkout phase.
Digital Marketing
We’re no stranger to Google Ads. On the contrary, it’s probably our favourite and most successful platform to advertise for our clients.
With Moris Rent a Car, we knew immediately that a well set up Google Responsive Search campaign, combined with Display and YouTube advertising for retargeting, would be the way to go.
Already in the opening 30 days we have increased the client’s ROI by 5x, along with a 39% increase in online reservations. This trend continued throughout the year, with further growth in conversion rates for our Google campaigns.
When your Google Search ads consistently maintain a CTR close to 20% it seems you must be doing something right.
Right? :)
Check out Moris Rent a Car: www.morisrentacar.com
