Imlek
Client: Imlek - Serbia's leading producer of dairy products
Services: Packaging redesign
Years: 2016
'Moja kravica' is one of the biggest and most recognized dairy brands on the domestic market.
Due to the fact that many generations are either very familiar with this brand, or have grown up with it, we knew that the new packaging had to retain this already established, personalized relationship with its consumers.
The specific product here was a special 'extra thick' yoghurt, ideal for breakfast meals. People are pretty big on pastry breakfasts in our parts by the way.
Bearing this in mind we created a more dynamic packaging, while still incorporating traditional elements and aesthetics as well.
Elements such as the checkered tablecloth and green grass convey a sense of tradition and domestic values, which in turn reflects the overall relationship and the established trust between the brand and its consumers.
