ENVOY
Client: ENVOY Hotel
Services: Visual brand identity | Communication Strategy
Years: 2015
Tucked inside the bustling cityscape, Envoy Hotel brings a fresh veneer of charm to the historic Belgrade quarter. Located in the iconic Čika Ljubina street, a stone’s throw away from the central Republic Square, our hotel is the perfect hideaway for a modern traveller looking for quality and taste.
Steeped in centuries of eventful history, bringing diplomacy and world travelling face to face, Čika Ljubina street has its own story to tell. Named after the illustrious 19th century Serbian writer, traveller and diplomat Ljubomir Nenadović, the alley is Belgrade’s finest gem.
A small pedestrian enclosure, it perfectly encapsulates what the Serbian capital is all about — simultaneously a buzzing metropolis and a serene hideout whose urban history lays concealed from the tourist gaze.
Creating a brand identity for a hotel is always a challenge. Especially when it includes naming. This hotel wanted to be different from the start and to target a specific audience: modern, dynamic people who love to travel but for a good reason, and to make the most of their stay.
Guests of this type of hotel want everything in one place: smart information, fast and reliable, concierge help and support, all without wasting time. They want personalised treatment and special care that makes a difference.
So we created a personal but bold premise: “A hotel that knows you”. The best local insights delivered with global standards.
Then there was the naming. Taking cues from diplomacy, Envoy implies a high level service one can provide, impeccable at all times.
At the same time, when travelling, we are all Envoys of our cities and countries.
Because travelling is never just about the voyage itself. It's about exploring new places, exchanging ideas, passions and dreams.
That is precisely what our modern travellers do. And that's why Envoy Hotel is their perfect getaway.
